I’m Matthew Branson, Director of Simply Synthetic Turf, and I’m still the person behind almost every part of the business. From quoting and helping customers choose the right artificial lawn to working alongside my installation team on every project, I take a personal interest in the quality of the finished result.
I started Simply Synthetic Turf as a sole trader in October 2012. As the business grew strongly over the first six months, I registered it as a company in March 2013, with the intention of building a business that would stand the test of time.
My story began in early 2007 when I started my first year in landscaping, installing reticulation, natural lawn and plants. After that first year, I spent three years studying accounting and working as an assistant accountant at an accounting firm. Although I eventually decided to return to my passion for landscaping, the business and financial knowledge I gained has proved valuable over the years.
In 2011 and 2012, I returned to the landscaping industry, initially working as a team leader for a local synthetic turf business. I later moved into subcontracting, which meant investing in my own vehicle, tools and workers to help complete installations. During this time, I also began importing artificial lawn to supply for the projects I installed.
In 2013, I started advertising for my own installation work and continued developing my product range, building Simply Synthetic Turf into the business it is today.
Over the past few years, we’ve made a deliberate decision to focus exclusively on Australian-made artificial lawns. We’ve also become increasingly focused on selecting products with a high yarn weight, providing a fuller, denser finish, and going beyond standard industry specifications when it comes to the materials and preparation beneath the turf.
We believe the finished lawn is only as good as the work underneath it. That’s why we place considerable emphasis on ground preparation, base depth and compaction, secure joins, adequate fixing and the correct amount of infill. These are the details that take additional time and materials, but we believe they make a real difference to the finished installation.
We’ve also chosen to remain a low-volume, boutique business, generally completing just two to three projects per week. Rather than continually increasing our sales volume, we prefer to concentrate on completing a limited number of installations to a consistently high standard.
Many established synthetic turf businesses eventually grow into higher-volume operations, with quoting, sales, administration and installation handled by separate people or teams. There’s nothing inherently wrong with that approach, but we’ve deliberately chosen a different model.
I personally quote our projects and work alongside our installation team on every installation. This means the person who assesses your property, discusses your requirements and explains what we’re proposing is also involved in delivering the finished result. I remain directly involved in the preparation, installation and finishing details, rather than handing the project over to a separate installation crew.
We generally carry out installations on Mondays, Tuesdays and Wednesdays, with Thursdays usually set aside for quoting. Other appointments can be arranged when needed.
Operating this way allows us to give each project the time and attention it deserves, while maintaining a hands-on approach to customer service. We’re not trying to be the biggest synthetic turf company in Perth. Our aim is to be a business that customers can trust to do the job properly, use quality materials and take pride in the finished result.
Having worked in landscaping since 2007 and operated Simply Synthetic Turf since 2012, I understand that choosing artificial lawn is about more than the appearance of the grass itself. The preparation, materials, workmanship and attention to detail all contribute to the overall result.
Whether you’re still researching your options or have questions after receiving a quote, I’m always happy to help.
